Frank's Live Bait
50 YEARS OF TRADITION AND STILL GOING STRONG
My Dad, Frank Planeta started our shop in 1950. He took it from supplying the local trout fishermen and branched out to deep-sea fishing. He had a great way with people and lived by his motto, "they aren't customers, they're friends". My Mom, Margaret worked in the shop making it a family business while staying active in the community. My Dad always told me that someday I would have to carry on the tradition. So now it's my turn to grow the business. The young fishermen and women that helped build the business back then now bring their grandchildren in. You are reading this on today's modern technology of the Internet but we're still grounded in traditional service as well. Yes, we have our own chat room but it's actually IN the store. The wood stove is roaring in the fall and winter inviting friends and customers to swap stories about the one that got away.
Some just come in to browse and dream of spring and summer, others just to say "hi".
The coffee is always on.
My wife Barbara and I hope to carry on the many traditions my father started for many years to come. One of our favorite times is Opening Day (3rd Saturday in April). Old friends, new customers and plenty of fish tales keep us going all day. It's like "Old Home Week" and we wouldn't have it any other way.
If you.re looking for the right and updated info about WHAT, WHEN or WHERE, FRESH or SALT WATER, and all the gear to land the BIG ONE, we've got it!
Hope to see you all soon!
Captain John and Barbara
Frank's Live Bait
19 West Rd
Marlborough CT 06447
Tel: 860 295-9659
Fax: 860 295-9255
E-mail: john@frankslivebait.com
