Journal of Pure Power
Where Science = Peak Performance

Mission Statement
Scientific facts represent the only credible source for your success in sport. We translate the complicated and often abstract research lingo of the sports sciences into everyday English so athletes and coaches can quickly and easily implement the latest findings in order to enhance their sports performance. We include only scientific research that has risen to the highest standards of peer review (click here to review the list of journals). We do not editorialize; just the facts matter. Our emphasis is on strength and power sport and we cover strength training and conditioning, exercise physiology, sports nutrition, sports medicine and physical therapy, sport psychology, women’s/youth sport, and other fields of study related to sports performance enhancement.

Why JOPP?
Strength and power sports are highly “feeling”-oriented activities. This means that when you engage in sports ranging from strength training, weightlifting, and powerlifting to wrestling, football, volleyball, and anything in between, you obtain immediate physiological and psychological feedback about your activity. This feedback is then typically interpreted as it relates to the effectiveness of your approach, and this information is often shared with other athletes and coaches. However, since human physiology and psychology are highly complex, these “signals” can be very easily misread, resulting in completely false training and competition approaches. Scientific research, however, considers the complexity of the physiology and psychology of both coach and athlete in order to control for any variables that can lead to misinterpretation. Thanks to this process, research findings related to performance enhancement in strength and power sports are highly accurate, apply to almost everyone, and are not diluted by personal opinion, myth, or conjecture. But there’s a problem…

The problem is that the process of scientific research is designed to advance the understanding of, say, exercise physiology as it relates specifically to the particular researcher’s area of interest, such as strength training. The research is critically reviewed by other experts in the field, so, once published in a scientific journal, the findings generally stand the test of criticism. The findings, however, are written and presented in a scientific manner that only other scientists can understand and generally do not reach beyond the journal’s audience. As a result, most sports research remains within the purview of scientists and hardly ever makes it to the athletes and coaches, those that need to know about these critically important findings the most. Until now…

Most athletes’ and coaches’ training and competition approaches are based on myth and conjecture and decades-old information, passed down from generation to generation. JOPP aims to change this by presenting you with factual information and explaining exactly how to use it to your advantage. In plain and simple language, we take the most critically important information out of the realm of research and make it widely available to all athletes and coaches. In short, we take science to practice because you need the facts to excel.
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